I struggled with the title of this post because getting comments isn’t about stats; it’s about building relationships.
Some visitors to this blog might have noticed the number of comments here. It wasn’t and isn’t a goal, honestly. And there really isn’t any magic to it either. Comments grow out of a desire to genuinely connect with other bloggers, and a commitment to put in the time to do so.
Here’s how it happens:
I leave lots of comments on other blogs. These are my invitations to engage, my knock on a blogger’s door. They say, “Want to come out and play?”
Because blogging-time is precious, if a blogger doesn’t bother to reply to my knock, even with a simple “thank you,” I’m less inclined to knock again. On some level, they’ve declined my offer to engage.
At the very least, say “thank you” to someone who took the time to read and leave a comment.
What’s better than a simple “thank you?” A comment on the visitor’s comment! Even a kind thought, or sharing something more about the post conveys that you are delighted with their visit and the time they dedicated to your blog.
I reciprocate 99.9% of the comments I receive. I head over to the blogger’s site, read and share my thoughts.
This is the relationship-building part of blogging. It says, “I valued your visit and wanted to see what’s up at your house.” If I can, I learn the blogger’s name and reflect on something specific from the content. “Great post,” is fine, but it doesn’t invite conversation the same way as mentioning what was great.
Are there comments that will sabotage your efforts? Yes! Please don’t leave comments on anyone’s blog that say, “Follow me” or “Check out my blog” (or something similar). They come across as pushy, and I, for one, am likely to delete them.
Some of the genuinely promising starts will fizzle, some will mosey along, and others will blast off with an instant connection. That’s okay; it how life works. Remember, the goal isn’t to amass tons of comments; it’s to end up with a collection of blogging friends that make this journey enjoyable.
And we all know that sometimes life gets in way, or our comments end up in spam. Or we get busy and need a break or for some personal reason just can’t respond or reciprocate. And that’s fine too. We’re not super-human beings. The great thing about building blogging relationships is that once in place, our online friends understand.
Keep in mind that there is tons of good content in blogland, and though quality is important, YOU are a huge part of what makes your blog stand out. Share yourself and invite others to come out and play.
That’s all there is to it.